Michael Meltzer makes a significant point that most marketing organizations miss when using technology to establish a dialog with their customers that of : "customers are not just targets but your business assets that you need to nurture.." Bravo ! I hope Marketing people lift their head out of the CURARE -pit to read this ( "The cross-sell, up-sell, retention, acquisition, reactivation and experience (CURARE) approach" )
Read the full article here
No comments:
Post a Comment