Nurturing your business assets

Michael Meltzer makes a significant point that most marketing organizations miss when using technology to establish a dialog with their customers that of : "customers are not just targets but your business assets that you need to nurture.." Bravo ! I hope Marketing people lift their head out of the CURARE -pit to read this ( "The cross-sell, up-sell, retention, acquisition, reactivation and experience (CURARE) approach" )

Read the full article here

The Marketing Funnel

Jim Lenskold in his article on darwinmag mentions a key point on marketing ROI and that of "influencing prospective customers all the way through the buyers’ funnel, where in the funnel do they fail to progress, and what are the strengths and weaknesses in the core strategy?"
Reading this along with Seth Godins concept of flipping the funnel is the way to got for CMO's who wish to grow the market share